In the course of the event, which brought together 80 dealers from all over Italy, visitors were given a presentation recounting the 100-year history of Bertolini Macchine Agricole: a story of local resources, cooperation and people, who with courage and innovation were intent on creating an enterprise that would last over time.
The meeting also provided those present with the chance to visit the manufacturing facilities, looking in particular at the production lines, quality control operations, automated warehouse and engineering department. There was great interest on the part of visitors in the experimental department, housed in recently renovated buildings, which utilizes advanced research methods and is equipped with hi-tech instrumentation.
The centenary will be highlighted during the course of the year at points of sale and in current sell-out campaigns, culminating ultimately with a dedicated celebration at the forthcoming EIMA, Italy's International Agricultural and Gardening Machinery Exhibition held in Bologna, 7 – 11 November 2018.
